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LaLiga Santander's World's First Foot-Based Unboxing Campaign

Agency
Ogilvy
Platforms
None
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LaLiga Santander launched the world's first unboxing experience using feet, blending football's physicality with innovative design. The campaign featured PUMA's Orbita ball packaged in a 3D-printed sphere, accompanied by a screen-printed manual guiding users to select the perfect footwear. This unique approach sparked widespread engagement, with social media shares and viral content highlighting the creative twist. The initiative showcased LaLiga's commitment to innovation and customer-centric experiences, setting a new standard for interactive brand engagement. The campaign's success underscored the power of blending physicality with digital creativity to drive brand loyalty and digital visibility.

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Published around: February 28, 2023 ?
Added to Agency Inside: March 25, 2026

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