Lanova Focuses on Installers: A Strategic Shift
Lanova faced a lack of clarity in its brand positioning, with its slogan and content emphasizing technical expertise rather than targeting a specific audience. Through a market analysis, Moddit identified installers as the core of the laod process and redefined Lanova as a trusted partner for installateurs. The new strategy focused on delivering value through practical support rather than showcasing products. The website was redesigned to highlight installateur-specific content, emphasizing ease of installation and customer support. Lanova now positions itself as a reliable partner, offering tailored solutions that simplify the installation process and enhance customer satisfaction. This shift not only clarified the brand's purpose but also strengthened its relevance in the market.
