Lea Campos' Journey: Intimus/Kotex's Fight Against Menstrual Prejudice
Agency
Brand
Platforms
None
Industries
Intimus/Kotex's campaign highlights Lea Campos' fight to officiate in Brazil despite being banned in 1967 for her menstrual cycle. The 3-minute film, debuted at the FIFA World Cup, underscores the importance of challenging gender-based discrimination. By spotlighting Campos' perseverance, the initiative aims to dismantle stereotypes around menstruation and promote inclusivity. The campaign's success reflects a broader movement toward gender equality, emphasizing that societal norms should not restrict individuals based on their gender or natural cycles. The film's impact highlights the power of storytelling in driving social change.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
January 19, 2024
?
Added to Agency Inside:
March 25, 2026
