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LEGO's Green Instructions: Transforming Coal into Clean Energy in Poland

Agency
Ogilvy
Brand
LEGO
Platforms
None
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In Poland, 79.9% of energy still relies on coal, contributing to severe air pollution. LEGO’s ‘Rebuild the World’ campaign addressed this by creating ‘Green Instructions,’ a local initiative that repurposes LEGO sets into eco-friendly versions. The project turned coal mines into windmills and vehicles into bicycles, educating young audiences about sustainability. By leveraging LEGO’s platform, the campaign aimed to foster environmental awareness and inspire action among the next generation. The initiative highlights LEGO’s commitment to innovation and social responsibility in tackling climate challenges.

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Published around: April 27, 2022 ?
Added to Agency Inside: March 26, 2026

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