Leiden's Circular Behavior Campaign: Making Sustainable Habits Concrete
Leiden's Circular Behavior Campaign: Making Sustainable Habits Concrete aimed to make circular behavior concrete and accessible for residents and businesses. Through street interviews and group analysis, the campaign revealed that people wanted simple, practical solutions to adopt circular habits. The strategy focused on making the concept tangible, showing how small, relatable actions like repairing clothes or reusing items could lead to larger sustainability changes. The core message emphasized that circular behavior is already happening and can be made easier. The campaign successfully engaged both residents and businesses, demonstrating that sustainability is achievable through everyday choices. The project highlighted the importance of clear communication and relatable examples in driving behavioral change.
