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Levi's Future Finish at Art Basel: Sustainable Innovation in Style

Agency
Monks
Brand
Levi's
Platforms
None
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Levi’s partnered with Monks to showcase their Future Finish technology at Art Basel, creating an immersive apparel drop experience. The project involved designing a reusable drop system that leveraged Future Finish’s production flow, enabling exclusive product releases. A neon countdown clock, rapid-fire pattern input, and The Pickup platform were integrated to enhance engagement. The system amplified excitement through high-traffic event exposure and premium, automated shopping experiences. The initiative demonstrated how sustainable tech can drive innovation and brand loyalty at major events.

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Published around: July 10, 2024 ?
Added to Agency Inside: March 24, 2026

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