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Livio's Dual Audience Strategy: Umbraco Sites Boost Engagement

Agency
Orange Juice
Brand
Unknown
Platforms
Google Umbraco
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Livio, a healthcare provider specializing in elderly care, faced challenges in serving two distinct target groups: digitally savvy elderly and caregivers. To address this, Orange Juice developed two Umbraco websites, ensuring a cohesive customer journey and regional brand awareness. The new sites enabled 36% growth in job-related searches and 65.5% increase in applications via the website. Using Google Data Studio, marketing teams monitored performance, highlighting the success of the strategy. Future developments include ongoing SEO support and conversion optimization to sustain growth. The project demonstrated how tailored digital solutions can enhance brand visibility and engagement across diverse audiences.

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Published around: February 12, 2025 ?
Added to Agency Inside: March 23, 2026

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