Local Recognition & Personalization: SPAR's Google Strategy for Store Visits
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SPAR's digital strategy leveraged Google's platforms to enhance local recognisability and personalization, driving store visits and conversion rates. By targeting proximity-based bid adjustments and incorporating personalized elements in ads, the campaign increased engagement and effectiveness. The full funnel approach ensured seamless integration across online and offline touchpoints, creating a personalized customer journey from awareness to purchase. The result was a 65% uplift in click-through rates and a 30% rise in store visits, demonstrating the power of localized, personalized digital strategies.
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Published around:
March 7, 2023
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Added to Agency Inside:
March 25, 2026
