Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

M line Prestige: Elevating Sleep as a Performance Tool

Brand
M line
Platforms
None
Visit full case study

M line faced a competitive mattress market with a new high-end collection, M line Prestige, needing a strategic shift from functional to emotional sleep experiences. Total Design crafted a campaign highlighting performance sleep, positioning the brand as a secret weapon for peak performance. The 360-degree campaign included TV, out-of-home, print, and radio, with a redesigned website and the first Brand Store in Breda. The result was a redefined brand identity, aligning sleep with daily performance.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Case study originally published by Total Design: December, 2025 ?
Added to Agency Inside: March 14, 2026

More from this agency