Machine Learning Campaign for Small Businesses: Cadbury's Support
Agency
Brand
Platforms
None
Industries
In 2022, Ogilvy India collaborated with Cadbury to create a data-driven machine learning campaign targeting small businesses during the pandemic. By leveraging AI, the campaign generated personalized ads that promoted Cadbury products while highlighting local businesses. The initiative aimed to bridge the gap between big brands and smaller enterprises, offering a solution to economic challenges. The campaign featured Bollywood star Shah Rukh Khan, amplifying its reach and impact. The result was a 40% increase in local business visibility and a 25% rise in sales for participating stores. The project demonstrated how technology can empower small businesses, proving that innovation can drive growth in even the most constrained markets.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
January 26, 2024
?
Added to Agency Inside:
March 25, 2026
