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Madrid Billboard Campaign: Netflix's Disruptive 'I Am Georgina' Launch

Agency
Ogilvy
Brand
Netflix
Platforms
None
Industries
Media & Entertainment
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Netflix's Madrid billboard campaign for 'I Am Georgina' leveraged a unique blend of street art and social engagement, transforming a public space into a viral marketing event. By turning a large-scale visual narrative into a prize-winning opportunity, the campaign generated unprecedented brand visibility and interactive participation. The initiative not only highlighted Georgina Rodriguez's influence but also demonstrated Netflix's ability to innovate through unconventional storytelling and digital engagement.

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Original write-up, full visuals, full context.
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Published around: October 2, 2023 ?
Added to Agency Inside: March 25, 2026

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