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Magalu's Decifrei: Transforming Music into Interactive Shopping

Agency
Ogilvy
Brand
Magalu
Platforms
None
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Ogilvy Brazil partnered with Magalu to launch Decifrei, a music-based shopping app that lets users purchase instruments from their favorite songs. The app displays key instruments on playing tracks and offers a seamless purchase experience on Magalu’s platform. With over 500,000 downloads and 100,000 purchases, Decifrei redefined how consumers engage with music and retail. The initiative highlighted Magalu’s innovation in blending entertainment with technology, driving user interaction and brand loyalty.

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Published around: March 7, 2022 ?
Added to Agency Inside: March 26, 2026

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