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Maxwood Furniture: Amazon Organic Strategy Boosts 55% Sales Growth

Agency
Monks
Platforms
Amazon
Industries
Retail & E-commerce
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Maxwood Furniture faced declining sales and high cost-per-click in the kids' furniture category. They restructured their Amazon strategy, focusing on organic search. Using Amazon DSP, they targeted strategic audiences, improving sales velocity and organic rank. The brand achieved a 55% YoY sales increase and 41% branded search growth within the first month. A comprehensive audit revealed low visibility on high-volume keywords, with only two Amazon’s Choice badges across non-branded terms. By optimizing keywords and improving rankings, Maxwood secured top 10 organic placements and earned additional badges, driving incremental sales and brand awareness.

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Published around: July 24, 2024 ?
Added to Agency Inside: March 24, 2026

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