Media Markt Live Event Outshines Easter Campaigns
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Ogilvy crafted a dynamic live marketing campaign for Media Markt, turning the Easter season into a thrilling betting event across 9 biggest TV stations. Customers could shop three days before the races to win vouchers redeemable for 50% of their purchase based on race outcomes. The event generated unprecedented engagement, outshining traditional Easter campaigns in Germany. By leveraging real-time TV broadcasts and interactive betting, Media Markt achieved a 30% increase in sales within the three-day window. The strategy demonstrated the power of immersive, platform-driven experiences to drive consumer participation and revenue.
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Published around:
April 6, 2020
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Added to Agency Inside:
March 26, 2026
