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Metro to Club: Eristoff's Pink It Up Transformation

Brand
Eristoff
Platforms
None
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Eristoff transformed a deserted metro station in Brussels into a vibrant club with KLAPS as DJ, leveraging social media, video ads, and DOOH to create a buzz around their 'Pink It Up' campaign. The event became a cultural phenomenon, showcasing the power of creativity and the impact of strategic marketing. The campaign successfully positioned Pink It Up as the most popular drink at parties, highlighting the brand's ability to inspire and engage audiences through innovative event planning and digital outreach.

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Published around: November 27, 2023 ?
Added to Agency Inside: March 25, 2026

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