MILO Champions: Gamifying Kids' Activity to Boost Movement & Nutrition

Agency
Ogilvy
Brand
MILO
Platforms
None
Services
Industries

MILO Champions leveraged wearable technology and mobile apps to transform screen time into physical activity, empowering parents to track their children's health. By gamifying daily movement, the solution increased kids' active minutes by 20% while improving nutrition tracking capabilities. The platform's interactive design made health goals more engaging, fostering long-term behavior change in families. This innovative approach demonstrated how technology can be harnessed to address real-world health challenges.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: February 9, 2023 ?
Added to Agency Inside: March 25, 2026