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Ministry of Tourism & Culture: #TogetherToday Campaign to Reconnect Travelers

Agency
Ogilvy
Platforms
None
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The Ministry of Tourism and Culture launched a print campaign to encourage travelers to stay home and explore Turkey's outdoors, using a contrast between domestic comfort and natural beauty. The #TogetherToday hashtag urged people to prioritize health while embracing the country's vibrant landscapes. The campaign successfully generated widespread awareness and engagement, highlighting the importance of collective responsibility during the pandemic. The initiative demonstrated the power of visual storytelling in fostering a sense of unity and anticipation for future travel adventures.

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Original write-up, full visuals, full context.
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Published around: May 20, 2020 ?
Added to Agency Inside: March 26, 2026

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