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Moncler's Virtual Fashion Show on YouTube: Interactive Experience

Agency
Monks
Brand
Moncler
Platforms
YouTube
Industries
Media & Entertainment
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Monks partnered with Moncler to create an immersive virtual platform for their 2021 Genius Fashion Show, featuring five cosmopolitan cities through a WebGL environment. Visitors could generate their own boarding passes to explore virtual versions of New York City, Shanghai, Milan, Seoul, and Tokyo, blending thrilling performances with unique experiences. The platform transformed an exclusive event into an inclusive digital journey, offering real-time interaction via YouTube and LiveXP. The initiative reached over four million participants, enhancing Moncler's global presence and engagement. The project received a CLIO Award, highlighting its innovative approach to virtual fashion experiences.

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Published around: July 26, 2024 ?
Added to Agency Inside: March 24, 2026

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