More Behind Working at DJI: 28% Attractiveness Boost & 100k Visitors
Agency
Brand
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The campaign rebranded DJI as an employer of choice, targeting diverse professional groups and challenging preconceptions. It boosted attractiveness by 28%, driving 100k monthly website visitors and 1.900 filled vacancies in 2022. The initiative highlighted DJI's commitment to supporting reintegration and professional growth, transforming the brand's image and increasing recruitment opportunities. The success demonstrated the power of strategic employer branding in expanding talent pools and enhancing employer reputation.
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Original write-up, full visuals, full context.
Published around:
September 19, 2023
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Added to Agency Inside:
March 25, 2026
