Natbenson & Formgestalter: Curiosity Sparked, Bookings Grew
Natbenson and Formgestalter leveraged TikTok and iOS to spark curiosity about lesser-known U.S. destinations, targeting 24–34-year-old travelers across Australia, Germany, Colombia, Brazil, South Korea, and Japan. By curating visually stunning content, they transformed passive viewers into active travelers, driving 1.2 million reach and 7% engagement rate. The campaign's low CPE and strategic targeting helped reposition the U.S. as a diverse, story-rich destination. Through strategic content creation, they focused on immersive, culturally rich storytelling that resonated with global audiences. The campaign's success was measured by high engagement, strong media buys, and a 16% U.S. audience share, proving the power of visually compelling, culturally authentic content in driving travel intent and bookings.
