Natural Instinct's Shopify Migration: Cost-Effective B2B Transition
Natural Instinct transformed its B2B ecommerce operations by migrating from Magento Enterprise to Shopify Plus, saving over £150k in licensing costs. The project focused on seamless data transfer, including thousands of customer records, product catalogs, and shipping rates, while leveraging Shopify's native B2B features and custom solutions for credit checks and in-cart weight validation. A bespoke MVP approach ensured a smooth transition without disrupting customer experience. The migration also integrated Sage ERP via Patchworks, and Swanky provided a tailored tech stack audit to optimize performance and scalability. This strategic move allowed Natural Instinct to expand its DTC presence while maintaining cost efficiency and operational flexibility.