Den Haag's Green Transition: Campaign to Promote Clean Energy Adoption
This case study highlights Ontwerpwerk's strategic campaign to educate Den Haag residents about the transition to clean energy. By leveraging research on public attitudes, the campaign aimed to raise awareness about energy sustainability and encourage participation in the shift. The initiative focused on making the transition practical through informative content, actionable steps, and subsidies, fostering a sense of community involvement. The campaign successfully engaged residents in the energy transition process, emphasizing the importance of collective effort in achieving a climate-neutral city. The project demonstrated how targeted communication and actionable support can drive behavioral change and support sustainable urban development.
