Nescafé's 'Cup of Respect' Boosts Sustainability in China
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Global coffee demand is rising but climate change threatens to shrink suitable land by half by 2050. Nescafé partnered with Ogilvy Beijing to launch its 'Cup of Respect' sustainability program in China, aiming to raise awareness about climate impacts and strengthen brand affinity among young urban consumers. The campaign used social media, influencer partnerships, and data-driven strategies to educate audiences on sustainable practices and the importance of preserving coffee-growing regions. Results included increased engagement and a 25% rise in brand loyalty among target demographics. The initiative highlighted Nescafé's commitment to environmental responsibility while aligning with its global 'Cup of Respect' mission.
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Published around:
April 27, 2022
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Added to Agency Inside:
March 26, 2026
