Nestlé Yes! Instagram Campaign: Trending Healthy Snacking
Nestlé Yes! launched a healthy snacking campaign using Instagram influencers and a unique event to promote their new raw fruit, vegetable, and nut bars. SQLI designed a full launch strategy, including influencer collaborations and a #Instagrammable event in a charming greenhouse near Brussels. The campaign generated significant brand awareness and engagement, with influencers sharing the experience and the event becoming a viral moment. The success of the campaign highlighted the power of strategic influencer partnerships and immersive event experiences. The event featured a delicious brunch with the ingredients of the bars, followed by two workshops that allowed influencers to taste and experience the product firsthand. The campaign effectively aligned with the target audience of health-conscious middle millennials, driving both awareness and sales for the Yes! brand.
