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Netshoes Black Friday Triumph: Google Marketing Platform's Impact

Agency
Monks
Brand
Netshoes
Platforms
Google
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Netshoes achieved record-breaking results during Black Friday with the Google Marketing Platform (GMP), leveraging DV360 to secure over 1.2 million high-qualified sessions at 15% below auction costs. The campaign delivered a 28% increase in click-through rate (CTR) across targeted audiences, driven by optimized creative assets and precise audience segmentation. By integrating DV360 with media partners like 365Scores and Spotify, Netshoes expanded its reach while maintaining a cohesive omnichannel strategy. The result was a 37% boost in qualified traffic and a 42% rise in conversion rates, solidifying GMP's role in driving performance and engagement during the holiday season.

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Published around: March 27, 2025 ?
Added to Agency Inside: March 23, 2026

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