Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Nissan Thailand Boosts Conversion Rates with Google Analytics 360

Agency
Monks
Brand
Nissan Thailand
Visit full case study

Nissan Thailand faced a 4.2% decline in car sales in 2021, prompting a digital strategy overhaul. Monks implemented Google Analytics 360 to unify customer behavior data across Google Ads, Google Analytics, and Display & Video 360, achieving a 2.3x higher conversion rate and a 3x lower cost per acquisition. By connecting media performance and refining retargeting strategies, Nissan optimized its marketing spend. The partnership enabled predictive audience insights, driving more precise prospecting and retargeting. A predictive machine learning model was developed to identify purchase propensity among new website visitors, further enhancing campaign efficiency.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: July 25, 2024 ?
Added to Agency Inside: March 24, 2026

More from this agency