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Rotterdampas Becomes Largest Stadspas in Netherlands

Agency
Norday
Brand
Rotterdampas
Platforms
None
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Rotterdampas transformed into the largest and most used stadspas in the Netherlands, offering a crossmedia platform with website, app, magazine, and social media to deliver maximum fun. By leveraging digital strategies, they reached over 225,000 users, with 1 in 4 Rotterdammers using the pass. The platform's success is evidenced by 95% of the budget being spent on 270,000 transactions. The initiative also gained recognition, with the brand being a nominee for the Dutch Interactive Awards. The website and app feature lastminutes, reviews, vlogs, and reminders to ensure users discover local activities seamlessly.

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Added to Agency Inside: March 22, 2026

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