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NRJ Belgium & Pink Ribbon Belgium: #MixForBoobs Campaign Educates Women on Breast Cancer Self-Examinations

Agency
Ogilvy
Brand
NRJ Belgium
Platforms
None
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NRJ Belgium and Pink Ribbon Belgium launched #MixForBoobs to teach women essential breast cancer detection techniques using DJ scratching methods. The campaign, supported by Ogilvy Social.Lab, educates women on nine warning signs and self-examination skills through a unique, unpublicised connection between vinyl mixing and breast health. Over 500k women participated, highlighting the campaign's success in bridging music and medical education. The initiative emphasized the importance of early detection and community engagement, showcasing how creative approaches can drive impactful public health messaging.

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Published around: September 6, 2022 ?
Added to Agency Inside: March 25, 2026

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