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NYC Pride & NewFest Launches Typewithpride: A Celebration of Gilbert Baker's Legacy

Agency
Ogilvy
Brand
NYC Pride
Platforms
None
Services
Branding & Creative
Industries
Media & Entertainment
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NYC Pride and NewFest partnered with Ogilvy to create Typewithpride, a revolutionary typeface that honors Gilbert Baker, the LGBTQ+ activist and creator of the Rainbow Flag. The design allows users to type rainbow-themed text, symbolizing Baker’s legacy in LGBTQ+ advocacy. The project blends artistry with activism, offering a unique platform for users to express pride through typography. The collaboration highlights the intersection of creativity and social impact, making it a standout example of how design can drive meaningful change. The typeface is seamlessly integrated into digital platforms, empowering users to celebrate diversity and inclusivity with every letter they type.

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Published around: January 6, 2022 ?
Added to Agency Inside: March 26, 2026

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