OOAH: Memorable Meme, Memorable Market
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OOAH's campaign leveraged a series of films, including pink ninjas, giant monsters, and tennis champs, to capture the visceral feeling of drinking the beverage. The creative, meme-driven approach turned the product into an audio GIF and a household name. The campaign's success was measured by the beverage's rapid rise in popularity, with the brand becoming a cultural phenomenon. The strategic use of humor and relatability ensured widespread recognition and engagement.
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Original write-up, full visuals, full context.
Published around:
January 8, 2024
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Added to Agency Inside:
March 25, 2026
