OOH & Mobile Boosted Store Visits for C&A
Agency
Brand
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C&A faced declining footfall in their branches, but by leveraging OOH and mobile location data with a hyper-location technology partner, they achieved a 25% increase in store visits. Custom geo-fences around participating stores enabled precise targeting, while profiling consumers based on historical location behavior drove relevant campaign messaging. The campaign also boosted engagement rates by 6x the benchmark in retail, using Isobar’s mobile optimized creatives to deliver high-quality brand experiences. This strategic approach transformed point-of-contact interactions into personalized, location-aware brand experiences.
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Published around:
October 20, 2020
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Added to Agency Inside:
March 27, 2026
