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Optimized Candidate Journeys for Thales: Enhancing Engagement and Conversion

Agency
Adwise
Brand
Thales
Platforms
None
Industries
Technology & SaaS
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Thales leveraged persona-driven strategies to tailor candidate outreach, significantly boosting engagement and conversion rates. By targeting Leo, a senior software engineer, and Rick, a university student, the campaign utilized smart social media campaigns, job board presence, and display ads to align with each persona's stage in the funnel. The result was a 40% increase in candidate interactions and a 25% rise in successful hires. The approach demonstrated how personalized strategies can effectively capture the attention of diverse talent pools.

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Published around: March 5, 2020 ?
Added to Agency Inside: March 26, 2026

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