Mobile-First Redesign for IVA Business School with API Integration and Lead Generation
The IVA Business School underwent a mobile-first redesign to enhance user experience and drive lead generation. Using WordPress and Microsoft Dynamics, the project integrated an API to automate form submissions, including open days, contact details, and brochures, seamlessly connecting the website to their CRM. A mobile-first design ensured optimal performance on mobile devices, while additional features like an exit intent pop-up and chat functionality were added for improved engagement. The website was optimized for SEO, resulting in increased traffic and lead conversion. The redesign preserved the brand's traditional character while leveraging modern technology to support their 80% mobile traffic strategy. The project demonstrated a successful transition from a static to a dynamic, user-centric platform.
