Paddle UK Boosts Waterways Awareness via Niche Creators

Paddle UK leveraged niche outdoor creators on Instagram and iOS to amplify awareness of its waterways license, driving 1.1m+ impressions and 6.5k link clicks. By showcasing authentic paddleboarding and kayaking moments, the campaign sparked curiosity and membership interest, establishing the brand as a trusted guide for both new and experienced paddlers. The strategic use of location-based content and immersive visuals effectively highlighted the benefits of Paddle UK’s offerings, contributing to a 639+ reach and a 1.1m+ impact across the target audience.

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Published around: October 12, 2025 ?
Added to Agency Inside: March 25, 2026