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PAE Morning After Island: Overturning 2009 Decree in Honduras

Agency
Ogilvy
Brand
Unknown
Platforms
None
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In 2023, Grupo Estratégico PAE partnered with Ogilvy Honduras to launch ‘Morning After Island,’ a campaign targeting Honduras’ 2009 decree banning emergency contraception. The initiative aimed to dismantle the ban, which had led to over 350,000 underage girls giving birth since 2009. By using striking imagery of women standing in international waters, the campaign highlighted the legal and social barriers faced by women in the region. The project leveraged social media and public awareness to drive policy change. The campaign’s success contributed to the eventual reversal of the decree, empowering women and challenging gender-based restrictions in Honduras.

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Published around: July 31, 2023 ?
Added to Agency Inside: March 25, 2026

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