Pandemic's Impact on School Safety: A Visual Story
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In 2020, the U.S. saw a significant decline in mass and school shootings, yet this reduction wasn’t due to legal changes. Instead, it was linked to lockdowns and school closures during the pandemic. Ogilvy New York partnered with Change the Ref to create a film that used the pandemic’s context to highlight the emptiness of closed schools. Voiced by Ilana Waitze Zuckerman, a survivor of the Parkland school shooting, the film metaphorically addressed gun violence, revealing that the safest schools were those closed during the pandemic. The film’s message urged a reevaluation of school safety policies, emphasizing that the pandemic’s restrictions were not just about health but also about protecting students from gun violence.
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Original write-up, full visuals, full context.
Published around:
January 19, 2022
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Added to Agency Inside:
March 26, 2026
