Panopto Brand Modernization: Enhancing SEO & User Experience

Panopto modernized its brand with a refreshed logo, color palette, and typography, while reimagining its website using WordPress' flexibility. The project focused on improving SEO, increasing qualified traffic, and streamlining brand messaging. Key tools included Smartling for multilingual content, Gravity Forms for lead capture, and a SEO plugin to boost visibility. The result was a cohesive, user-friendly platform that enhanced brand recognition and engagement. The new site effectively communicated Panopto's value proposition to both businesses and universities, driving measurable improvements in traffic and user experience.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: August 19, 2024 ?
Added to Agency Inside: March 24, 2026