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Paycor's LinkedIn & Google Campaign Boosts SMB Lead Conversion by 63%

Agency
Monks
Brand
Paycor
Platforms
Google LinkedIn
Industries
Technology & SaaS
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Paycor, a leading Human Capital Management SaaS platform, leveraged LinkedIn and Google to boost SMB lead conversion by 63% through targeted pricing strategies. By segmenting search audiences and integrating CRM data, the campaign achieved a 240% increase in leads and a 67% rise in ad click-through rates. Lauren Denison, Manager, Digital Marketing at Paycor, highlights how the strategy enabled cost-effective growth for SMB prospects. The approach used Compass reporting to analyze keyword groups and historical CRM behavior, enabling personalized search ad campaigns that optimized the customer journey.

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Published around: July 26, 2024 ?
Added to Agency Inside: March 24, 2026

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