Personalized Video Campaign for Real Estate
Using the STP model, Adwise created a multichannel strategy across Instagram, YouTube, and Facebook to target latent audiences with tailored video content. Short-form videos (0:06) focused on life-events like moving and affinity audiences, while long-form ads (0:15) aimed at high-intent groups like remarketing and in-market viewers. The campaign prioritized micro-conversions (product views, cart abandonments) to build data for platform optimization, followed by macro-conversions (sales, offline) to drive results. By aligning content with audience segments, the strategy boosted engagement and sales, demonstrating the power of personalized video targeting. The campaign effectively leveraged platform algorithms to reach audiences unaware of their purchase intent, showcasing the impact of data-driven, audience-centric video content.
