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Peugeot on Track: Music Studio on the Road

Brand
Peugeot
Platforms
None
Industries
Automotive & Mobility
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Peugeot transformed its hybrid model into a mobile music studio through the 'Peugeot on Track' campaign, inviting artists to create tracks inspired by their road trips. Collaborating with singer-songwriter Leona Philippo, the initiative featured artists driving to meaningful locations, recording songs live on the road. The campaign highlighted the car's unique acoustic properties and the transformative experience of creating music on the go. The project generated significant engagement, with tracks voted on by audiences and the car's distinctive sound becoming a cultural reference. The campaign successfully redefined the hybrid model's appeal, emphasizing its potential as a creative space for drivers. The initiative also reinforced Peugeot's commitment to innovation and the art of driving.

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Published around: March 13, 2023 ?
Added to Agency Inside: March 25, 2026

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