Peutergroep Rotterdam: Bridging Gaps with Local Insights
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This case study highlights how Ontwerpwerk designed a campaign to engage Rotterdam parents in early childhood education by using local language and resources. By conducting field research and behavioral analysis, the team identified key challenges faced by parents, such as communication barriers and lack of awareness about the benefits of early education. The campaign successfully increased registration rates for children aged 2.5 to 4 years, demonstrating the power of tailored messaging and community-focused strategies. The project emphasized the importance of understanding local contexts to create effective, inclusive solutions for parents in need.
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Original write-up, full visuals, full context.
Published around:
February 12, 2026
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Added to Agency Inside:
March 22, 2026
