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Pinacoteca de São Paulo: Interactive Art Experience with Watson

Agency
Ogilvy
Platforms
None
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The Pinacoteca de São Paulo Museum partnered with IBM to create ‘The Voice of Art,’ an innovative app that allows visitors to engage with seven art pieces through Watson’s Brazilian voice. By transforming museum visits into interactive conversations, the project addressed the challenge of low museum attendance in Brazil, where 72% of Brazilians have never visited. The app’s real-time, conversational experience not only enhanced visitor engagement but also demonstrated how technology can bridge the gap between art and accessibility. This initiative highlighted the potential of AI-driven platforms to make cultural experiences more inclusive and interactive.

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Published around: January 30, 2023 ?
Added to Agency Inside: March 25, 2026

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