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Playmobil's TikTok & Instagram Advent Campaign Drives Awareness

Agency
Pepper
Brand
Playmobil
Platforms
TikTok Instagram
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Playmobil leveraged authentic family content on TikTok and Instagram to boost awareness of their Advent Calendar. The campaign generated 194% impressions and 10,646% engagement, highlighting relatable family moments and seasonal storytelling. By partnering with influencers and using paid boosting, Playmobil effectively positioned the Advent Calendar as a must-have gift, driving strong click-through rates to retail. The strategy focused on family-centric content, ensuring relevance for parenting audiences and maximizing reach across festive platforms.

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Published around: October 12, 2025 ?
Added to Agency Inside: March 25, 2026

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