Pledge Expands Surface Options with Multisurface Cleaner
Pledge reimagined its cleaning strategy to align with modern lifestyles, leveraging its Multisurface Cleaner to address the declining demand for wood furniture cleaning. By collaborating with designers, the brand created three innovative pieces built from multiple surfaces that could be effectively cleaned with Pledge’s versatile product. This strategic shift not only expanded the brand’s utility but also enhanced its relevance in a changing consumer landscape. The campaign successfully demonstrated the product’s versatility, positioning Pledge as a versatile solution for diverse cleaning needs.
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Published around:
January 20, 2022
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Added to Agency Inside:
March 26, 2026
