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Polio Free Pakistan: Transforming Public Health Through Storytelling

Agency
Ogilvy
Brand
Unknown
Platforms
None
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In Pakistan, polio persists despite widespread vaccine availability, fueled by misinformation. Ogilvy Pakistan launched the Polio Free Pakistan campaign, bringing survivors to skeptics to share their stories of polio's impact. By humanizing the issue, the initiative shifted public perception, leading to a 90% rise in vaccine uptake within a year. The campaign's focus on empathy and real-life consequences helped dismantle stigma, ultimately reducing cases by over 80% and reinforcing the vaccine's critical role in child health.

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Published around: June 6, 2024 ?
Added to Agency Inside: March 24, 2026

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