Post Office's Social Media Campaign During the 2023 Blackout
Agency
Brand
In the wake of the 2023 internet outage, the Post Office launched a bold campaign using Instagram, Facebook, and Clear Channel to mock tech giants. By creatively repurposing OOH (out-of-home) advertising, they turned the crisis into a viral moment, achieving over 10 million social media impressions. The campaign highlighted the irony of 'snail mail' in an age of digital disruption, showcasing the Post Office's innovative spirit. The result was a unique, shareable story that resonated globally, proving the power of creative problem-solving in the digital era.
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Published around:
January 20, 2022
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Added to Agency Inside:
March 26, 2026
