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Powerade March Madness: Hydration for Excellence

Agency
Ogilvy
Brand
Powerade
Platforms
None
Services
Branding & Creative
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Powerade's March Madness campaign highlights the relentless effort required to achieve success in college basketball, featuring LSU star Flau'jae Johnson and USC's Isaiah Collier. The campaign uses dynamic storytelling to emphasize that the true test is not in the season but in the journey—where hydration and perseverance are key. By focusing on the athletes' grind, Powerade redefines the narrative around what it takes to rise to the top. The campaign's visual storytelling and emotional resonance underscore the brand's commitment to supporting athletes through every step of their journey.

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Original write-up, full visuals, full context.
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Published around: June 6, 2024 ?
Added to Agency Inside: March 24, 2026

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