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Røde Kors Førstehjelp: Google SEO Migration Boosts Visibility

Agency
SQLI
Platforms
Google
Industries
Technology & SaaS
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Røde Kors Førstehjelp achieved a 31% increase in Google visibility after an SEO migration, leveraging Next.js for server-side rendering and reorganizing URLs to enhance crawlability. The migration prioritized preserving high-traffic pages while decoupling product categories from URLs, ensuring future flexibility. Using SISTRIX, the team identified critical pages to retain, even if initially deemed redundant, to maintain search rankings. The strategy balanced technical optimization with strategic URL restructuring, resulting in improved crawlability and sustained visibility. The migration also addressed historical URLs and backlinks, ensuring a seamless transition for both users and search engines.

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Published around: June 13, 2025 ?
Added to Agency Inside: March 23, 2026

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