Race Horse Death Watch: Data-Driven Campaign with Bold Color Scheme and Speedy Design
Animal Aid, the UK’s second-largest animal rights charity, partnered with Swanky to create a data-driven campaign site for 'Race Horse Death Watch.' The project focused on using a bold color scheme to highlight shocking headlines and data, ensuring the information was accessible and easy to navigate. The site was designed to be speedy, reflecting the charity's commitment to efficiency and user experience. The result was a comprehensive platform that effectively communicated the urgency of the issue, providing users with clear, concise information. By prioritizing data over images, Swanky ensured the site remained focused on the core message while maintaining a visually striking design. The outcome was a successful campaign that enhanced Animal Aid's online presence and engagement, demonstrating the power of thoughtful design and user-centric approach.
