Rebranding GVB's Vision: Connecting the World in Amsterdam
This case study explores how SteamTalmark rebranded GVB's mission to 'Keep the World in Amsterdam' through a comprehensive analysis of organizational goals and talent strategies. By leveraging in-depth research, including interviews with GVB employees across various roles and locations, the team mapped out the organization's ambitions around retaining existing talent and cultivating new professionals. The new proposition, 'Connecting the World in Amsterdam,' emphasizes the unique value of GVB's workforce, highlighting the stories and contributions of its employees. Key outcomes included the creation of an employer brand video and visual content that showcase the diverse experiences and aspirations of GVB's workforce. The project successfully aligned the organization's vision with its core values, reinforcing the importance of human capital in driving innovation and growth.
